A little less than year ago Kotaru Uchikoshi, the creator of Zero Escape and several other Visual Novel/Adventure Game classics, showed off the announcement trailer for his new game - AI: The Somnium Files. That trailer had precious little info, and since then there’s been absolutely no news on the game. Now on a completely unrelated note (at least according to him) let’s fast forward to a few weeks ago, where Uchikoshi is in the first video of a new Youtube channel. There he announces that while he is still working on AI, he has a new project to announce: the Virtual Idol A-Set.
Virtual Idols are actually something that are gaining quite a bit of steam in Japan, Square Enix even has their own group. They’re different than Vocaloids or anime Idol Groups in that they are real people “in fiction”. They have their own twitters and such, posting regularly as the kind of person you can root for to succeed.
What sets A-Set apart from this is that she is actually a character from AI. So while we have next to no informaion about this game, each of her vlogs are revealing more and more characters and hints from the game. They’ve even created twitters for other characters in the game who are her friends. I think this is such a cool way to slowly reveal more and more info about the game, it’s much more entertaining than a weekly 30 second trailer or dev blog.
It’s such a shame that no one’s really picked up on it, I didn’t even hear about it until I saw an article on Gamespot about it just a few days ago. I really hope this type of marketing succeeds, I want to see more of its kind in the future.