Today in news about weird and probably not legal things, an advertising company decided to try out a system where they would donate to a Twitch streamer the exact amount required for a Burger King meal deal, accompanied by an advert written by a bot. The streamer would then shout out the donation of, say, 4.99 and then read the line that tells them exactly where to spend that cash.
NATIVE ADVERTISING! BRAND INTEGRATION! SKIRTING AROUND UNION CONTRACTS! IT’S THE FUTURE FOLKS, AND THE FUTURE HAS ARRIVED!