I guess my question on the outrage against the outrage is, so like… who is meant to be protected by saying arguing leaks are fine, actually? The leakers? They’re presumably doing it for their own selfish motivations (traffic to a website, raising their profile as a source, or even just e-credit among peers) and like… I don’t particularly… care? It’s not like “Keanu Reeves is in Cyberpunk 2077” is valuable investigative reporting in the vein of “I talked to employees are Rockstar/Riot/etc. about labor conditions.” If a developer tells me that there is an internal goal that they’re trying to meet regarding the reveal and that leaks hurt them, then I can believe that.
If the discourse is meant to comment on the entire culture around reveals/spoilers/etc. at large and work towards changing it (or in other words, to say that there SHOULD NOT BE any internal goals set around marketing), then that’s a different thing, and I guess I agree with that in a general sense (marketing as an industry is kind of bullshit, yeah!) but it’s such a massively different scope than this particular issue and… I don’t know, remote, I suppose, to any dev whose thunder has been stolen by someone else who, again, I assume was doing it for their own profit motive. I mean, honestly, I do not care about leaks/spoilers and frankly don’t look forward to games that are more than six months out except in the rarest of circumstances so all of E3 is baffling to me as an institution. I just… don’t really feel much sympathy towards leakers vs. developers.
ETA: In short, I am for the idea that hype culture ought to change in the long run because it’s dumb, but also not particularly distressed that someone on twitter got a C&D in the here and now, and doubtful that encouraging leaks would actually lead to hype culture changing.