This is a mess all around, but I hadn’t heard about the Nuka-Cola rum up until this exact moment, and I think that entire debaucle is almost funnier. I really like playing single-player Fallout games, but I don’t understand how anyone could see the constant failures in merchandising that have been going on, and still want to drop $80+ USD on anything Bethesda tries to market.
Update (Sept. 25): After our article was published, a representative from Chronicle Collectibles reached out to let us know that of the 20,000 Nuka Cola-themed helmets that were manufactured, only 32 were sold. It says that all of those customers were directly notified about the recall. All 20,000 units have been recalled.
Pillaging the iconography of the IP to sell astoundingly low-quality merchandise is one hell of a metaphor about how Bethesda regards Fallout as a series.
I am kind of weirdly glad that this has been such a monumental failure for Bethesda. I think that shifts focus to their other projects with a hope that they’ll put a great amount of effort into delivering a really good new Elder Scrolls or Fallout game next time around.
Then again, they could pull a Mass Effect Andromeda.