Very much this, I get the desire to frame BF2 as proof that boycotts are effective collective direct action, but it’s an exception to the rule because EA turned a massive cultivated revenue stream on themselves, they basically fucked up in their own little popsicle-stick free market utopia. I mean, the big milestone for how successful it was is how an individual employee’s post was the most downvoted in reddit’s history, you know, reddit, the quasi-ch@nner hellscape everyone still ignores the historical heinous bullshit of? the one where right-wing populism leads to any mildly unpopular opinion getting hits put on people’s families, social and business reputation and lives? That one?
Boycotts tend to deny incentives to pursue novel revenue streams, unions tend to deny incentives to exploit labour in any way without repercussion. The only time they’re not generally mutually exclusive is if unions fuckin exist in the first place.
Hell, BF2 wasn’t even effective just because it caused a international political incident. Ghost Recon Wildlands almost disrupted international trade because of its violent imperialist propaganda bullshit, but that doesn’t inconvenience frustrated boys or any whale (ugh) seeking trends so it got like two articles even addressing it, and Clancy’s™ games ain’t going anywhere, eh?
Anyone grandstanding over either position on Whether You Should Buy It based on the labor exploitation alone is missing the forest for the trees. If the game does well, the top gets paid the most, then decides from their high throne whether it’s enough to bestow salary bonuses upon their oh-so-goddamn privileged-to-work-here peons; the game does poorly, the top is kept far beyond “afloat” and get the cathartic security of punishing their workers however they see fit and at worst have to account for a slight course change in a career they can basically afford treat as a hobby.
If you want to not buy it because you’re uncomfortable by what you know about it, that’s good and you’re a million miles away from wrong! I personally don’t want to because I’m yucked out by the labor practices and RDR being actively whitewashed colonial bullshit and Rockstar’s creative leads being historical scumbags who think rapists, torturers, and victims of rape and torture are hi-lar-ious, and used the platform of literally the most financially successful media product in the world to normalize those nightmarish views to young people and older validation-seeking scumbags alike. That’s far from the only narrative they’ve reinforced that’s made progress in this godforsaken medium a nightmare, either.
…but holding Rockstar’s feet to the fire like they damn well should is something large outlets won’t do beyond token mentions for any reason, because it heavily risks blacklisting that would likely affect their typically-already-unstable revenue streams, which leads to the heads of those sites probably encouraging writers not to bring it to too much attention, and it’s already been brought up how Metacritic is valued as a tool of the free market (ugggghh) while inevitably valuing multitudes of small rags that need to play to the most rabid validation gangs to keep safe and afloat, skewing the average anyway and reinforcing the whole damn cycle.
That’s not even getting into the personal aspects of security, considering that GTA V came out before GG and still had any minority voice who gave it below a tangible 9.5 getting death and career threats. R*‘s been in the cultivated identity game for a long time, they know how to manipulate an intersecting pressure that gets people from all angles to fall in line; it’s why even people they treated like absolute shit sometimes see it as a privilege and “ultimately good” that they were clearly exploited by such a prestigious fuckin’ entity.
Even if some individual or small group choices to not buy RDR2 did snowball into a trend by some incredible force of luck against every cultural incentive stacking the odds, it wouldn’t affect the labour aspect of the industry the way anyone’d likely want it to, that’s not historically how companies change their behavior toward employees. As long as the bosses of whole entities have unchecked power over their workers, the workers will be the only ones who suffer any perceived failure of the whole entity, but there’s also this bit that’s left out of veneered concern-marketing: Workers won’t not suffer if the entity “succeeds”, they’ll just be maybe treated slightly less shittily for a few paydays under pretense of being bestowed the very privilege to work.
I know it’s frustrating and sucks to just say “We need unionization” over and over when most anyone on this site isn’t in an industry position to really help that cause in AAA through direct action, and hell, anyone close enough to that couldn’t even say so for risk of losing their position entirely, because corporate pigs are always watching. We all want to believe our disempowered consumptive choices still make some small but tangible difference to make things better. I still have that desire and beliefs around it, I don’t want people to buy a thing that textually supports the grossest of gross garbage for just the smidge of a chance it’ll work a tiny bit against the normalization to whatever awful ideology it expresses, and I’ll openly rag on it every chance I get. Does it ever work in any case? Hell if I know! But it’s worth doing just for the chance.
In this case, though, for the labor cause specifically, non-consumption is fine, but the nature of how everything’s set up without unionization means even if it did do something, it wouldn’t be the cut-and-dry good thing you’d want. Even if you got more people to become non-consumers, it would not help this cause in particular, nor would it arguably hurt it, at most it would just shift the tactics bosses use for exploitation a bit away from the hot trend. It’s ultimately going to act as a choice for personal validation of principles, and that can be healthy on a personal basis, certainly healthier than any spiteful contrarian asshole buying it to own the libs, but it won’t make your actions in the moment inherently better or more useful than anyone else’s…
…Buuut again, I do just mean this for current labour causes. Like, seriously, fuck Rockstar forever anyway, their creative leads are angry regressive baby boomers who’ve made a whole reputation on coddling frustrated white teenage-to-20-something boys to become wannabe baby boomers, and probably had a considerable effect on the bullshit political climate with all that garbage.
I’m just woke posturing for all this post, really, just don’t fuckin buy this bullshit for a multitude of reasons instead of just the one.
