"A little trash talk is an expected part of competitive multiplayer action, and that's not a bad thing. But hate has no place here, and what's not okay is when that trash talk turns into harassment." This was Microsoft's attempt to draw a line between good-natured put-downs and more toxic forms of online interaction in a May 2019 update to its Xbox community standards. The document also helpfully outlines examples of acceptable and unacceptable trash talk. For instance, "That sucked. Get good and then come back when your k/d’s over 1" receives the official Microsoft seal of approval. But you've stepped over the line if you instead suggest, "You suck. Get out of my country — maybe they’ll let you back in when your k/d’s over 1."
This is a companion discussion topic for the original entry at https://www.vice.com/en_us/article/5dmayn/games-marketing-toxic-gamer-culture-online-xbox-live-dreamcast