How Games, Tech, and the Army Use Progressive Language as a Smoke Screen

Tech and games companies have spent years marketing themselves as innovative, forward-thinking, and “progressive,”drawing on the imagery of the welcoming, inclusive, democratic workplace. This image served these companies well when they could portray themselves as underdog innovators, but as their internal tensions between labor and management become more pointed and their social impact has grown, they have faced greater scrutiny from reporters, critics, and their own employees. However, rather than finding their self-image makes them vulnerable to charges of hypocrisy, they increasingly appropriate concepts of social justice invert power dynamics to portray themselves as victims, and the people they exploit as aggressors.

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