How 'Genshin Impact' Content Creators Handle a Multi-Generational Audience

Two years ago, a little-known Chinese mobile developer promised the world a game that would blend anime aesthetics with action-RPG battle mechanics, set in a lush 3D open world that would rival The Legend of Zelda: Breath of the Wild’s. Somehow it would also offer cross-platform online co-op, regular expansions and content drops, and cost zero dollars to play.

This is a companion discussion topic for the original entry at