I have been playing Crazy Taxi Gazillionaire a fair bit recently, as a free to player. I have no issue with the game making you view adverts to earn things, as they have to make money somehow. At the start I felt the game did a good job of really rewarding you for viewing things, so i was quite happy to watch whatever was thrown at me. The more I played the game though, the more I realised the adverts were actually working against the games they were trying to sell.
Case in point - Final Fantasy XV - A New Empire. The first time I saw the advert I was mildly interested, and the second time I actually clinked the link and downloaded the game, thinking I would give it a spin at a later date. But then the same advert came up three times in a row. Over the past 24 hours I would say it has accounted for at least 50% of the adverts the game has shown me, quite possibly more. End result? I removed the game from my phone without loading it up, as the advert is now driving me nuts.
Now I guess this could just be me. Clearly adverts like this work, otherwise it wouldn’t be one of the usual methods employed with these kinds of games, but surely there is a better way? Even having something in there that says “we have played this advert x times in 24 hours, so we will stop until tomorrow” might have led to me actually trying the game.
Or is it a case that if you beat people over the head enough, they will give in and try the game?
How would you approach adverts in games, if you were a developer?