I think, the best way to help would to be decisive action that helps developers and customers. Around 2002 there was a campaign in the UK called “Don’t Buy A Game Week” organized by EDGE Forum users, game developers The Pickford Brothers and a few ex- and current gaming journalists in response to the spiraling costs of games and a lot of forum uses working retail seeing that low-income families were just really hurting themselves for buying the latest games and not just the hardcore groups. They established a group called “Fairplay”, organized proper media relations, reached out to developers to see what their goals would be (Of which there was a surprising amount of positive reaction including well known devs like Miles Jacobson and Peter Moleneux who supplied quotes saying how difficult it was for developers under the development model then).
And a lot of the campaign focused on how the obscene margins didn’t go back to the people who made the game and how it was stopping low income people from affording games. There was a lot of laughing off but as the message grew, it got a lot of blowback (Including some amazing reactions like a public TV debate, the Publisher lobby group getting incredibly angry and making some spectacular hit pieces in the press and of course Angry gamers because the campaign was particularly focused on Nintendo’s pricing and licencing structure). There was a bit of a silly feeling standing in the streets with a flyer on a cold and wet December afternoon explaining why you shouldn’t buy a game. But amazingly it worked, sales dropped and there was enough of an impact that retailers took prices down. Games were very affordable that year, Nintendo eliminated their contentious licensing fee, after an inital stock drop, retailers reported a large rise in sales and developers saw a rise in bonuses. There’s a great archive here detailing it
So the issue is. How do we replicate that success that benefited developers, consumers and in a roundabout way, Publishers (Who thought the campaign was going to be the death of them and their profits that year). Especially since Fairplay was a completely non-profit endeavor and done out of people’s free time and passion while these days “Pro-Consumer” has been monetised and beaten to death by toxic youtubers who see industry problems as a way to make a quick buck by making everyone rage instead actual solutions to developer and consumer issues. On top of that, some Devs see core customers as dangerous threats to them and their family (And I don’t blame them) and people have way, way too hard brand attachments these days that you mention a 1st party and all hell might break loose. And also the “Ethics In Games Journalism” crowd, who like every other problem, would use it as a shield to attack minorities and women because it hasn’t stopped them using various consumer issues like lootcrates and DLC before as just a way to send vitriol to developers.
There’s so much in the way of a consumer campaign now. Even though, ironically, I think publishers would be much more willing to listen because its in their interest for good PR and sustainability that people with a healthy interest in making a better industry for the people who make the games and the people who play the games have a voice.