It makes sense that it’s console manufacturers doing this and not third party publishers, who are the people really pushing these practices into the space. The big three benefit from their exclusives selling consoles and thus are focused experiences focused on making an appealing game that will get good word of mouth.
Freeium game models put into large budget releases is more a third party move because they figure they can take some negative press if they make it up by having these elements in their major franchises with already established fanbases. They’re not selling hardware either, so they don’t have to worry about such an aspect of their business taking a hit with these strategies.
This is a middle ground approach where the console manufacturers can get some good press or seem like they’re taking measures, all while letting third party companies still use these practices, just with a new restriction that won’t mean too much in the long run (see @GibdoInfernopost above me for how odds get gamed).