Oof, there are so many bad kickstarter campaigns, and it’s always frustrating to see. I honestly don’t understand how companies can stake so much on a campaign and not even get the basics right.
If your pitch video doesn’t hook the viewer in the first 10-20 seconds, that’s a big problem. You need the audience to get excited to give you money. Not to be rude, but nobody really cares about your long and storied career in the industry, so don’t start your video with that!
The only reliable way to get away with a big goal and no game footage is to have delivered on kickstarter before (Like Harebrained Schemes or Obsidian) and even then, you should start your video with something for the audience to grab onto.