Earlier today the first teaser(?) for the new Dark Tower film was mercilessly dropped on us. I was expecting a short teaser trailer, as is the norm nowadays, but was blindsided when it turned out to be a twitter thread in which Matthew Mcconaughey and Idris Elba roleplayed as their characters? Ending with two short teasers?
Is there a precedent for this? Is this where we are now? Can any other marketing technique or ad campaign be weirder?