So big news today for asset sellers who use Unreal:
This 12% cut (88% for the actual content creators) is a reasonable split that Epic are backdating to all store transactions. They mention in their statement that this is possible thanks to the volume of transactions they now handle thanks to other successes and that this is still profitable for them.
When we look at other stores like Itch.io, who charge card fee (2.9%) plus 10% as a default (developers/publishers set their own split), this is absolutely where we would expect the fee for a store to be. It only looks strange because we have become used to expecting stores to take a 30% cut for these sort of transactions and to like it or go elsewhere.
Seeing people calling this a “subsidy” in order to break Unity’s current dominance is shocking. A company is using the extreme slack (excess profit) in high-volume store transactions to actually compete and this is being talked about as some underhanded business move, as if it was all rosy when everyone was being exploited equally by each store owner for that 30% cut (again, except Itch).
Are we forever stuck with people defending these huge monolithic middlemen, even from just competing to be less terrible? As if they have some God-given right to a 30% cut from the actual creators of things being purchased for operating a store and distributing a few files (that we have carefully packed to make installing trivial).