Nintendo not really bothering to advertise the series here, while the Imagine series filled the shelves of every department store’s DS section for years, didn’t help matters. I remember last holiday season seeing one commercial and one in-store display that had a small chunk of it devoted to Fashion Forward, and that was the most non-gaming-website marketing I’d seen for any of the games, ever.
It’s also pretty hard to explain to people that the series is actually reeeeally good and more than just dress-up. Though that part’s fun, too! Fashion Forward is honestly the only reason I own a 3DS at this point, and all of the additions and changes in Styling Star sound great (the change back to Trendsetters’ “fill up the Fashion Chalice with Style Water to unlock new stuff” system especially). Gonna get it day one, gonna sell StageDive exclusively as always, gonna have a good time.