The Latest Strategy to Pay YouTube Creators to Make Videos? A Bidding War


Not every video on YouTube is pure creativity; some of them are paid for by publishers, the equivalent of ads. (And sometimes, the FTC has to step in, to make sure everyone knows what's going on.) It's unsurprising, then, to see marketing firms coming up with new ways to convince YouTube creators to take their money.

This is a companion discussion topic for the original entry at