Only a year ago, Nintendo was in the midst of a severe corporate crisis. Its flagship console, the Wii U, had been comprehensively wrecked by its competitors, Sony’s Playstation 4 and Microsoft’s Xbox One. Hemorrhaging money, the company was considering moving out of the hardware market altogether, and focusing on developing games for consoles and mobile devices.
But now, the tide has turned. As Navneet Alang writes, its new console, the Nintendo Switch, has been a breakout success. It has sold over 10 million units worldwide just in the last 10 months — becoming the fastest-selling console in U.S. history, and already beating the Wii U’s total sales in Japan.
It’s remarkable both as a come-from-behind victory, and also as a way a corporation succeeded by breaking out of what Marxists call the capitalist dialectic — that is, by ignoring the received wisdom of the market and the ideology of capitalism itself.
Thought this article’s argument would go over pretty well with a decent chunk of this forum…