Warning: There are minor spoilers for Amnesia: Rebirth in this story.
There are entire departments at game companies dedicated to analyzing player behavior, in the hopes of learning what they want and changing the game accordingly. Things operate quite differently at horror developer Frictional Games. Its creative process means few people outside the studio play the game until it's nearly finished, ensuring most of the feedback the developer processes about their latest game, such as last year's Amnesia: Rebirth, will not arrive until it's out in the wild. Then, for better or worse, they study how folks reacted to it.
This is a companion discussion topic for the original entry at https://www.vice.com/en_us/article/bvxwg3/the-new-amnesia-was-too-scary-for-some-and-too-pregnant-for-others