At the height of its popularity, a song featured in a Guitar Hero game could boost its individual downloads by as much as 843 percent. In the case of Dragonforce, the inclusion of the band's song "Through the Fire and Flames" in Guitar Hero 3 boosted their CD sales by 126 percent. Guitar Hero: Aerosmith made more money for the band than any of their studio albums. Every time Stephen Tyler buys something, part of him should thank Activision.
This is a companion discussion topic for the original entry at https://www.vice.com/en_us/article/wx8bey/the-oral-history-of-guitar-hero