Everything in The Outer Worlds, Obsidian’s upcoming Fallout-style adventure set in a far-flung interplanetary frontier, has a brand name. Guns, clothes, food, people, towns—it’s all owned by one of nine or so mega-corps that colonized the planets you explore in the game. People live in company towns, eat company food, get healed by company medicine, and spout off their company slogans like pained religious expressions. It's a world ruled by awful CEOs and streaked with grimly hilarious branding, from the crappy Walmart-of-space Spacer's Choice ("It's not the best choice, it's Spacer's Choice!") products to an unbearable candy-colored corp that makes loud, neon "stealth" armor.
This is a companion discussion topic for the original entry at https://www.vice.com/en_us/article/xweqxa/the-outer-worlds-fallout-obsidian