There are spoilers for Twelve Minutes below.
In its earliest conception, the time loop of Twelve Minutes played out in a gigantic open world rather than a tiny apartment. Its director, Luis Antonio, working as an artist at Rockstar London in 2008, had just wrapped up production on the ultra-violent Manhunt 2 while Rockstar North, a few hundred miles up the road in Scotland, put the finishing touches to Grand Theft Auto IV. Studio executives were looking for pitches so Antonio tried his luck.
This is a companion discussion topic for the original entry at https://www.vice.com/en_us/article/akg95a/twelve-minutes-is-filled-with-shocking-twists-that-accomplish-nothing