This is both entirely understandable and very odd to me, because Tiktok has significantly more active users than Twitter? In the US it’s like 30% more; globally I think it’s almost double. But like you’d never know that, because it’s so generational at this point. I’m in my mid-20s and I feel like I’m really damn old for that app.
Something I think this article kinda gestures to but doesn’t make obvious though is that Tiktok is way, way more conducive to virality than other social media platforms, because the algorithm prioritizes videos from accounts that you don’t follow, and instead just relies on a sometimes scarily accurate algorithm to feed you things it thinks you’ll be interested in. So if someone likes a game and makes a tiktok about it, even if that person themself doesn’t have particularly many followers, it can blow up pretty easily, I’ve absolutely bought multiple games after seeing them on Tiktok and thinking they looked interesting — Turnip Boy was the main one I remember. It is honestly terrifyingly good at figuring out your taste and feeding you things that reinforce that, for better or worse.