Here’s a random, completely innocuous tweet from PlayerUnknown, the creator of PUBG, wishing everyone a “crate day”:
Read the responses.
If, as a creator, you have a public-facing social media presence, you WILL be inundated with repeated, unhelpful, antagonistic, totally unsolicited feedback. Asserting that those who participate in social media (willfully or not!) should always have the emotional fortitude to take a deep breath, step back, and do nothing in the face of relentless, personalized ‘advice’ from strangers is optimistic at best. Sometimes, people snap. Everyone snaps. I snap. You snap.
Just as “we should think before engaging with the people who are trying to engage with [us]”, the people who are trying to engage with creators should think themselves. Is it likely someone has already said this? Is it likely that they’ve already considered this? Are they even asking for advice in the first place? Being the recipient of unsolicited, repeated, completely surface-level advice from complete strangers makes people feel like the people offering it either think they are smarter than them, or think they are complete idiots. It’s indirectly insulting, and sometimes it clears the air to say “Hey, everyone, and specifically you, the 900th person today to do this: stop fuckin telling me the same shit over and over again”
I encourage you to read the responses to just about any tweet from comedians, politicians, journalists, game developers. It’s 90% strangers indirectly telling them how to do their jobs better. Sometimes, people just want to say “hey idiot, shut the fuck up”, and the only people who blame them for responding that way are people who haven’t been on the receiving end.