Why This Very Queer Strategy Game Downplayed Its Queerness While Crowdfunding

The creators of 'All Walls Must Fall' pitched their project very differently to different audiences.

This is a companion discussion topic for the original entry at https://waypoint.vice.com/en_us/article/why-this-very-queer-strategy-game-downplayed-its-queerness-while-crowdfunding
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Man, I’m so keen for this! I backed it off the strength of its KS pitch, but this makes me even more excited. Almost wish I hadn’t read the story now haha.