Sony is leaning into the weird. Their new ad, titled “Feel The Power of PlayStation,” hammers on all the strangest buttons that a video game company could press. A team of soldiers go down into some post-Soviet hellbunker. Darkness and the echoes of the dead surround them. The sweat drips off their brows. For the first full minute of the ad, we’re in horror movie mode, with this team creeping through this crypt of humanity trying to search something out.
This is a companion discussion topic for the original entry at https://www.vice.com/en_us/article/pke3vn/with-the-ps5-around-the-corner-playstations-bizarre-ads-are-back